{"title":"Sozni Jali Handwoven Shawls","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-24\" data-turn-id=\"2387f077-ae36-4ef3-a708-bffa7a5b73f4\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-model-slug=\"gpt-5-mini\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" dir=\"auto\" data-message-id=\"2387f077-ae36-4ef3-a708-bffa7a5b73f4\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"355\" data-start=\"34\"\u003eThe Sozni Jali Shawl Collection by Noori Couture is the epitome of intricate craftsmanship and timeless elegance. Each shawl is meticulously hand-embroidered using the \u003cstrong data-end=\"221\" data-start=\"202\"\u003eSozni technique\u003c\/strong\u003e, featuring delicate \u003cstrong data-end=\"268\" data-start=\"242\"\u003eJali-inspired patterns\u003c\/strong\u003e that create a lace-like, ethereal effect, reflecting centuries of heritage artistry.\u003c\/p\u003e\n\u003cp data-end=\"632\" data-start=\"357\"\u003eEvery piece showcases unmatched precision and attention to detail, transforming luxurious silk or fine wool into a work of wearable art. The openwork patterns allow light to dance across the fabric, giving each shawl a sense of dimension, sophistication, and individuality.\u003c\/p\u003e\n\u003cp data-end=\"825\" data-start=\"634\"\u003eDesigned for women who value heritage, exclusivity, and refined luxury, these shawls elevate formal ensembles, cultural occasions, and curated high-end wardrobes with grace and distinction.\u003c\/p\u003e\n\u003cp data-end=\"904\" data-start=\"827\"\u003eThis is not just embroidery.\u003cbr data-end=\"858\" data-start=\"855\"\u003eThis is heritage reimagined in every stitch.\u003c\/p\u003e\n\u003cp data-end=\"1191\" data-start=\"906\"\u003e\u003cstrong data-end=\"932\" data-start=\"906\"\u003eCollection Highlights:\u003c\/strong\u003e\u003cbr data-end=\"935\" data-start=\"932\"\u003e• Exquisite Sozni hand embroidery with Jali-inspired patterns\u003cbr data-end=\"999\" data-start=\"996\"\u003e• Luxurious silk or fine wool base\u003cbr data-end=\"1036\" data-start=\"1033\"\u003e• Unique, collectible designs — no two alike\u003cbr data-end=\"1083\" data-start=\"1080\"\u003e• Elegant drape for formal and elevated styling\u003cbr data-end=\"1133\" data-start=\"1130\"\u003e• Limited edition craftsmanship for discerning clientele\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1273\" data-start=\"1193\"\u003eFor women who embody timeless sophistication and wear tradition with confidence.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1273\" data-start=\"1193\"\u003e Contact Directly on whatsapp 00971507788257, to be the first one to own this!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e","products":[{"product_id":"sozni-jali-handwoven-shawl-in-blue-copy","title":"Handwoven Jali Sozni Shawl – Grey | Merino Wool","description":"\u003cp\u003eDiscover the refined elegance of this Handwoven Jali Sozni Shawl, a masterwork of Kashmiri textile artistry.\u003c\/p\u003e\n\u003cp\u003eThe intricate Jali technique creates delicate open-work patterns through meticulous hand-stitching, while traditional Sozni embroidery adds exquisite detail across the fabric. Set against a sophisticated grey base with rich red embroidery, the intricate needlework creates an elegant interplay of colour and pattern.\u003c\/p\u003e\n\u003cp\u003eHandwoven from premium Merino wool, this shawl offers a soft feel, graceful drape and exceptional comfort while retaining the durability expected of a beautifully crafted textile.\u003c\/p\u003e\n\u003cp\u003eAn heirloom-quality piece reflecting generations of Kashmiri craftsmanship, it is ideal for those who appreciate authenticity, artisanal excellence and timeless elegance.\u003c\/p\u003e","brand":"Noori Couture","offers":[{"title":"Default Title","offer_id":43730738315367,"sku":"NC-SJ-E-410-GRY","price":795.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/files\/noori-couture-grey-merino-wool-shawl_16449071-f311-4c98-88fe-e8e4d3ec33e5.jpg?v=1787045911"},{"product_id":"handwoven-jali-sozni-shawl-grey-merino-wool","title":"Handwoven Jali Sozni Shawl – Grey | Merino Wool","description":"\u003cp\u003eDiscover the refined elegance of this Handwoven Jali Sozni Shawl, a masterwork of Kashmiri textile artistry.\u003c\/p\u003e\n\u003cp\u003eThe intricate Jali technique creates delicate open-work patterns through meticulous hand-stitching, while traditional Sozni embroidery adds exquisite detail across the fabric. Set against a sophisticated grey base with rich red embroidery, the intricate needlework creates an elegant interplay of colour and pattern.\u003c\/p\u003e\n\u003cp\u003eHandwoven from premium Merino wool, this shawl offers a soft feel, graceful drape and exceptional comfort while retaining the durability expected of a beautifully crafted textile.\u003c\/p\u003e\n\u003cp\u003eAn heirloom-quality piece reflecting generations of Kashmiri craftsmanship, it is ideal for those who appreciate authenticity, artisanal excellence and timeless elegance.\u003c\/p\u003e","brand":"Noori Couture","offers":[{"title":"Default Title","offer_id":44444653387879,"sku":"NC-SJ-E-410-GRY","price":795.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/files\/noori-couture-grey-merino-wool-shawl_b7c0e1b2-5aa2-46a1-aea0-1ef549770af6.jpg?v=1786908889"},{"product_id":"handwoven-jali-sozni-shawl-brown-merino-wool","title":"Handwoven Jali Sozni Shawl – Brown | Merino Wool","description":"\u003cp\u003eDiscover the refined elegance of this \u003cstrong\u003eHandwoven Jali Sozni Shawl\u003c\/strong\u003e, a masterwork of Kashmiri textile artistry.\u003c\/p\u003e\n\u003cp\u003eThe intricate \u003cstrong\u003eJali technique\u003c\/strong\u003e creates delicate open-work patterns through meticulous hand-stitching, while traditional \u003cstrong\u003eSozni embroidery\u003c\/strong\u003e adds exquisite detail across the fabric. Set against a sophisticated \u003cstrong\u003ebrown base\u003c\/strong\u003e, the intricate embroidery creates an elegant interplay of colour and pattern.\u003c\/p\u003e\n\u003cp\u003eHandwoven from premium \u003cstrong\u003eMerino wool\u003c\/strong\u003e, this shawl offers a soft feel, graceful drape and exceptional comfort while retaining the durability expected of a beautifully crafted textile.\u003c\/p\u003e\n\u003cp\u003eAn heirloom-quality piece reflecting generations of Kashmiri craftsmanship, it is ideal for those who appreciate authenticity, artisanal excellence and timeless elegance.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Noori Couture","offers":[{"title":"Default Title","offer_id":44444785705063,"sku":"NC-SJ-E-410-BRN","price":795.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/files\/noori-couture-brown-merino-wool-shawl_28990da9-9a3b-4b01-bd5d-7c68ccadad0f.jpg?v=1786908006"},{"product_id":"handwoven-jali-sozni-shawl-cream-merino-wool","title":"Handwoven Jali Sozni Shawl – Cream | Merino Wool","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the refined elegance of this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHandwoven Jali Sozni Shawl\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a masterwork of Kashmiri textile artistry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe intricate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJali technique\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates delicate open-work patterns through meticulous hand-stitching, while traditional \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSozni embroidery\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e adds exquisite detail across the fabric. Set against a sophisticated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eCream base\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the intricate embroidery creates an elegant and timeless expression of Kashmiri textile artistry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHandwoven from premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMerino wool\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this shawl offers a soft feel, graceful drape and exceptional comfort while retaining the durability expected of a beautifully crafted textile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn heirloom-quality piece reflecting generations of Kashmiri craftsmanship, it is ideal for those who appreciate authenticity, artisanal excellence and timeless elegance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Noori Couture","offers":[{"title":"Default Title","offer_id":44444794945639,"sku":"NC-SJ-E-410-CRE","price":795.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/files\/noori-couture-cream-merino-wool-jali-sozni-shawl_8470d196-98dc-4ea5-abcf-b584d7087f22.jpg?v=1787037188"},{"product_id":"handwoven-jali-sozni-shawl-blue-merino-wool","title":"Handwoven Jali Sozni Shawl – Blue | Merino Wool","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the refined elegance of this \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eHandwoven Jali Sozni Shawl\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a masterwork of Kashmiri textile artistry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe intricate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJali technique\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e creates delicate open-work patterns through meticulous hand-stitching, while traditional \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSozni embroidery\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e adds exquisite detail across the fabric. Set against a sophisticated \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eblue base\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the intricate embroidery creates an elegant interplay of colour and pattern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHandwoven from premium \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMerino wool\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this shawl offers a soft feel, graceful drape and exceptional comfort while retaining the durability expected of a beautifully crafted textile.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn heirloom-quality piece reflecting generations of Kashmiri craftsmanship, it is ideal for those who appreciate authenticity, artisanal excellence and timeless elegance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Noori Couture","offers":[{"title":"Default Title","offer_id":44444803760231,"sku":"NC-SJ-E-410-BLU","price":795.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/files\/noori-couture-blue-merino-wool-shawl_98b29c06-7c2a-4b0b-81f1-189ffd1896aa.jpg?v=1787036598"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0639\/8296\/0743\/collections\/IMG_0922_e53050a4-c561-4c41-a459-0bd8de85e1ae.jpg?v=1771020169","url":"https:\/\/nooricouture.com\/collections\/sozni-jali-shawls.oembed","provider":"Noori Couture ","version":"1.0","type":"link"}